Better Business / Member news

Amschela to shine at British Fashion Awards 2023

By Bristol24/7  Tuesday Dec 5, 2023

Amschela, an affordable luxury brand, is set to shine at the British Fashion Awards 2023 as it secures a spot as a ‘gift bag’ contributor, endorsed by The British Fashion Council.

Founded in 2017 by Keri Andriana, Amschela champions environmentally friendly materials and inclusivity, offering social mobility opportunities for disadvantaged youth in the fashion industry.

The brand’s coveted gift bag contribution includes the choix luggage tag, a product of a sustainable collaboration with NFW, utilizing mirum, a 100% plant-based and plastic-free alternative to leather with significantly lower emissions.

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Fashion awards 2023 – photo: Amschela

Amschela, known for its commitment to sustainability, extends its impact through collaborations with the Veshin factory and Cartiera, reinforcing ethical practices in luxury bags.

The Veshin factory, a sustainable manufacturer, and Cartiera, an Italian artisan project supporting refugees, join forces with Amschela to drive a more sustainable and socially responsible future.

The choix luggage tag, set to be featured at the British Fashion Awards, symbolizes Amschela’s dedication to green practices and inclusivity in the luxury fashion landscape.

Main photo: Amschela 

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