Better Business / Member news

Google Ad Grants: Boosting Charities and Non-Profits with Free Advertising

By Bristol24/7  Tuesday Sep 12, 2023

Are you a charity or non-profit looking to increase your online visibility and reach your objectives? Google Ad Grants offers a unique opportunity for organizations like yours to advertise freely on Google. If you qualify, your charity could receive up to $10,000 per month (approx £7,965) for Google PPC advertising, absolutely FREE. Google offers this program to assist charities and non-profits, providing funding for digital advertising that might otherwise be unaffordable.

To explore this incredible opportunity, you can book a FREE 30-minute chat with one of Tusko’s specialists here.

One compelling case study is the Marmalade Trust, a national loneliness charity that partnered with Tusko to set up a Google Ad Grants campaign. They aimed to raise brand awareness and visibility for Loneliness Awareness Week. To date, they’ve received an impressive $181,000 worth of ad spend, or $8,500 per month, resulting in a remarkable 25x return on their investment.

Better Business
Better Business is an initiative launched by Bristol24/7 to help businesses thrive, whilst creating a positive impact on Bristol and the people who live here.

With countless global challenges to address, it’s crucial for charities and non-profits to be visible and reach the right audience. Google Ad Grants can help you achieve these goals, allowing you to bid on branded keywords and appear at the top of Google search results.

If you’re unsure how to claim this valuable resource, Tusko is here to assist. They are offering a FREE 30-minute chat with one of our specialists to guide you through the process of securing your Google Ad Grant.

For eligible non-profits, Google Ad Grants can significantly enhance online exposure and audience reach. This monthly budget also provides consistency and planning benefits.

Another success story is the Great Western Air Ambulance Charity, which approached Tusko for assistance with their Google Ads Grant. They aimed to drive meaningful traffic to their website, increase donations, inspire volunteering, promote career opportunities, and boost brand awareness. With Google Ads, they achieved an impressive 6:1 return on investment.

Don’t miss out on the opportunity to elevate your nonprofit’s online presence. Reach out to Tusko today and book your FREE 30-minute chat with one of their specialists here.

For more information, you can read Tusko’s blog here.

Tusko is an award-winning creative agency based in Bristol & London, specializing in Content, Web, Branding, and Ethical Marketing. Renowned for addressing critical issues through their campaigns, Tusko is known for its ethical business practices and support for charities, social enterprises, and non-profits. They are a member of the Better Bristol network.

Main photo: Tusko, Western Air Ambulance

Read next:

Listen to the latest Bristol24/7 Behind the Headlines Podcast:

Our top newsletters emailed directly to you
I want to receive (tick as many as you want):
I'm interested in (for future reference):
Marketing Permissions

Bristol24/7 will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

We will only use your information in accordance with our privacy policy, which can be viewed here - main-staging.bristol247.com/privacy-policy/ - you can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at meg@bristol247.com. We will treat your information with respect.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Related articles

You've read %d articles this month
Consider becoming a member today
Independent journalism
is needed now More than ever
You've read %d articles this month
Consider becoming a member today
You've read %d articles this month
Consider becoming a member today
Join the Better
Business initiative
You've read %d articles this month
Consider becoming a member today
* prices do not include VAT
You've read %d articles this month
Consider becoming a member today
Enjoy delicious local
exclusive deals
You've read %d articles this month
Consider becoming a member today
Wake up to the latest
Get the breaking news, events and culture in your inbox every morning