Better Business / Members News
Lost & Grounded Brewers and Bleecker Burger join forces to support Stonewall Housing
In a bid to support a leading national charity supporting the housing needs of the LGBTQ+ community, Bleecker Burger and Lost and Grounded Brewers have launched a new lager, Extra Nice 4% Extra Dry Lager.
The partnership aims to bolster the efforts of Stonewall Housing, the national charity dedicated to providing safe housing for LGBTQ+ individuals facing homelessness or unsafe living conditions.
Stonewall Housing has been instrumental for many LGBTQ+ individuals, offering secure housing solutions and advocacy for those in challenging situations.
Bleecker and Lost and Grounded’s collaboration signifies a strong commitment to improving lives and ensuring more people have a safe place to call home.
Welcoming our new core lager – EXTRA NICE 4% Extra Dry Lager!?
Working closely with @bleeckerburger to make a lager with purpose, with a donation of sales from cans & kegs going to @Stonewallhousin?
Clean / Crisp / Dry
Available NOW!?https://t.co/UEvQusxVE6 pic.twitter.com/IFcNaHoDjX
— Lost and Grounded Brewers (@lostandgrounded) June 24, 2024
Liam O’Keefe, brand director at Bleecker, said: “We are thrilled to be collaborating with Lost and Grounded, a brand whose values align with ours. Our goal was to create an amazing beer and support a great cause. The design was brought to life by Jodi Fox at Studio Zenko, one of the few trans-owned creative agencies.”
Alex Troncoso, co-founder of Lost and Grounded Brewers, shared similar sentiments: “Extra Nice is designed with inclusivity at its core. Crisp and clean, with 20 per cent rice in the grist to lighten the body, this beer is for all beer lovers. Working with Bleecker and Studio Zenko to support Stonewall Housing has been an incredible experience.”
Extra Nice is available at all Bleecker locations, selected bars, and through Lost and Grounded’s web store. A portion of the proceeds from every sale will go directly to Stonewall Housing, ensuring that each purchase contributes to a greater cause.
The partnership aims to bolster the efforts of Stonewall Housing, the national charity dedicated to providing safe housing for LGBTQ+ individuals facing homelessness or unsafe living conditions – photo: Stonewall Housing
To mark the launch, a series of events will be hosted in London and Bristol, offering the community a chance to come together, enjoy great beer, and learn more about Stonewall Housing’s vital work.
Established in 2016 in Bristol, Lost and Grounded Brewers are known for their precision in German brewing and the uniqueness of Belgian beers. Their Keller Pils won Gold at the 2023 World Beer Cup. All their beers are unfiltered and vegan-friendly, crafted with balance, nuance, and depth of character.
Founded by former lawyer Zan Kaufman as a food-truck in 2012, Bleecker – winner of the 2024 National Burger Award – has since grown, gradually and organically, to four “bricks-and-mortar” sites.
For further information on the collaboration, upcoming events, and where to purchase Extra Nice, visit Bleecker and Lost and Grounded
Main photo: Ellie Pipe
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