Features / Advertising Feature

We’re a Bristol PPC Agency and We Paid for This Ad

By Advertising Feature  Tuesday Mar 5, 2024

Hi there, Bristol!

This is Peter, the Commercial Director of a proud Bristol-based PPC and paid search agency. And yes, we did in fact pay money to promote this article to you (this is kind of our line of business – you see?)

Here is our website: Bristol PPC Agency

Better Business
Better Business is an initiative launched by Bristol24/7 to help businesses thrive, whilst creating a positive impact on Bristol and the people who live here.

Why Are We Paying to Reach You?
We specialise in pay-per-click (PPC) advertising and want to explain why our clients invest in paid ads instead of just hoping people organically find their websites.

In short, PPC allows us to get our message in front of our ideal customers at the exact moment they are searching for our services. It brings higher quality traffic to our site and gives us better returns on our marketing spend.

And we want to help other Bristol businesses do the same! Keep reading to understand more about PPC and why you should also use it.

What is PPC Advertising?
PPC stands for pay-per-click, a form of online advertising where advertisers pay a fee every time someone clicks on their ad. The most common PPC platforms are Google Ads and Microsoft Advertising (formerly Bing Ads).

With PPC, you create keyword-targeted text ads that appear on search engine results pages (SERPs) and other sites across the web. You only pay when someone actually clicks your ad, making it a cost-effective way to reach new customers.

Why PPC is better than Organic SEO

Organic search engine optimisation (SEO) has its place, but it can take months or even years to start ranking for valuable keywords. PPC delivers instant results, allowing you to get your website in front of people right now when they are actively looking for your products or services.

The truth is, most searchers don’t scroll past the first few organic results. PPC enables you to occupy those premium top slots immediately, outpacing your competition.

Plus with PPC, you can adjust bids and ad copy on the fly to optimise performance. SEO involves a lot of waiting to see if changes help. PPC offers real-time insights you can act on quickly to improve conversions.

More Reasons Smart Businesses Use PPC
Here are a few more advantages of pay-per-click advertising:

Targeted Reach – Show your ads to your ideal customers based on location, demographics, interests, search queries, and browsing history. No wasted ad spend showing ads to the wrong people.
Measurable Results – See exactly how many people clicked your ads and what actions they took on your site. Attribute sales and leads back to specific PPC campaigns.
Increased Sales – Get in front of people ready to buy when they are searching for products and services like yours. PPC primes prospects and drives conversions.
Brand Awareness – Appearing prominently on SERPs helps establish credibility and trust in your brand. PPC builds recognition and familiarity with your business.
Competitive Edge – Claim the top spots above your competitors so searchers see you first. PPC lets you elbow out rivals with larger marketing budgets.

PPC Management for Bristol Businesses

As Google Partners, we have unique insights into what makes PPC campaigns successful. As one of the best PPC agencies in Bristol, we combine the right target audience, compelling ads, and high-converting landing pages to deliver outstanding ROI for our clients.

Our Bristol PPC agency tailors PPC campaigns to your goals, whether you want to:

  • Generate more leads
  • Drive ecommerce sales
  • Increase phone calls
  • Boost website traffic
  • Raise brand awareness

We handle everything PPC related:

  • Researching high-converting keywords
  • Crafting engaging, benefit-driven ads
  • Designing lead gen landing pages
  • Setting up conversion tracking
  • Running A/B tests to optimise performance
  • Managing daily budgets and bids
  • Providing performance reports

And with no long-term contracts, you stay with us because of the continued growth and results month-after-month.

PPC Delivers a Positive ROI
Still thinking PPC seems expensive? Look at it this way…

Done right, pay-per-click marketing earns you a positive return on your advertising investment.

Let’s say you spend £5,000 on PPC over a few months.

But during that time it generates £15,000 in revenue for your business.

That’s an incredible 200% return!

Even non-ecommerce businesses see fantastic value from PPC:

  • More quality leads and sales inquiries
  • Increased customer sign-ups and repeat business
  • Bigger email subscriber lists
  • More phone calls and contact form submissions

The key is tracking conversions to know exactly how much revenue your PPC produces. As a Google Partner agency, we have advanced analytics and call tracking in place to attribute sales directly to paid search.

We Want to Help More Bristol Businesses Win with PPC

Our clients trust us as the best PPC agency in Bristol. We will do whatever it takes to get you more leads and sales, CRO, paid ads, Shopify, or even AI-based campaigns.

Our mission is to help companies across Bristol grow and scale successfully through paid search and conversion rate optimisation.

We now manage PPC for brands throughout the UK and even globally. But Bristol is our home.

And we want to see all kinds of local businesses here thrive by leveraging the power of platforms like Google Ads.

So if you sell products or services in Bristol, let us craft a profitable PPC campaign for your brand! We’ll make sure your budget is optimised to drive sales, leads, and growth for your business.

Get in touch at contact@bristolagency.co.uk for a free PPC consultation.

Or call us at +44 117 463 4145 to chat about your goals for paid search.

And if you see our ads again somewhere out there…well now you know why!

This article was sponsored by Bristol PPC Agency, 40 Berkeley Square, Bristol BS8 1HP, United Kingdombristolagency.co.uk

Our top newsletters emailed directly to you
I want to receive (tick as many as you want):
I'm interested in (for future reference):
Marketing Permissions

Bristol24/7 will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

We will only use your information in accordance with our privacy policy, which can be viewed here - main-staging.bristol247.com/privacy-policy/ - you can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at meg@bristol247.com. We will treat your information with respect.


We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Related articles

You've read %d articles this month
Consider becoming a member today
Independent journalism
is needed now More than ever
You've read %d articles this month
Consider becoming a member today
You've read %d articles this month
Consider becoming a member today
Join the Better
Business initiative
You've read %d articles this month
Consider becoming a member today
* prices do not include VAT
You've read %d articles this month
Consider becoming a member today
Enjoy delicious local
exclusive deals
You've read %d articles this month
Consider becoming a member today
Wake up to the latest
Get the breaking news, events and culture in your inbox every morning