News / climate action
Team Wilder: Never too small to make a difference
Team Wilder is a recently launched project supported by Avon Wildlife Trust.
It aims to inspire, empower and celebrate actions for nature, focusing on encouraging 1 in 4 people in Avon (Bristol, Bath, South Gloucestershire, and North Somerset) to take action for nature by 2030.
Why 1 in 4 people?
is needed now More than ever
Psychology studies have discovered a phenomenon called ‘social tipping points’. It means that any kind of movement or initiative would need roughly 25 per cent to spark change.
Team Wilder started with the fact that the total area of gardens in the UK is greater than protected nature reserves, which means we can all take impact actions no matter how small or large.
From gardens to bee hotels, Team Wilder encourages all shapes and forms of taking action in nature – photo: Sophie Bancroft
Sophie Bancroft, communications officer for Team Wilder said: “We aim to celebrate what people do for nature and have supporting resources and advice to encourage others to also do something for nature in their patch.”
Team Wilder seeks to transform not only people’s actions but also how we, as communities, relate to nature, from our gardens to our streets, schools, and businesses.
The project has created a map showing the collective effort resulting from all actions taken so far, which allows participants to upload their actions, and share what they’re doing with the community.
The map includes individual actions at home, campaigning, community action, farming action, and land owner action for nature.
“It’s important to showcase and celebrate what people are doing, while also identifying the challenges they encounter while trying to take action,” explained Bancroft.
The programme also shares a series of resources and guidance for those who don’t know where to start.
“The main challenges people face are related either to time or resources… Also the fear of doing something new,” Bancroft said, always encouraging them to ‘start small’.
This piece of independent journalism is supported by NatWest and the Bristol24/7 public and business membership
Main photo: Martin Booth
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