Music / St Georges
Chief exec of Bristol music venue goes viral in ode to the power of song
The chief executive of a music venue in Bristol has gone viral after appearing in a video discussing the relationship between mental health and singing.
Samir Savant, chief exec of St George’s Bristol, spoke about the power of singing in a video on the venue’s Instagram which has since garnered two million views.
Samir provided viewers with insights into the profound emotional effects singing has. The clip delves into the neurological and psychological reasons behind the euphoria experienced when singing.
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When we sing, our brains release endorphins, dopamine and oxytocin, often referred to as the “happy hormones”, Samir said.
“These neurotransmitters not only elevate our mood but also reduce stress and anxiety levels, fostering a sense of connection and belonging.
“When you sing blood is pumped through your body which stimulates the production of three great hormones and suppress one bad hormone.”
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“The three good hormones include endorphins and dopamine which promote relaxation and wellbeing.”
Viewers have expressed their gratitude for the perspective it provides on an activity sometimes taken for granted. Users in the comments section have shared how singing has been a lifeline during challenging times.
Following his viral video, Samir then posted a reflection and comments on the positive impact his initial video has had.
“Thank you so much, and reading some of the comments … so many of you have been inspired to carry on singing or start singing for the first time,” he said.
“I’m so humbled by that and I really hope you will want to continue singing knowing that singing is really good for you.”
St George’s has been showcasing live music for 45 years, from jazz bands and local choirs, to national orchestras and operas.
Main photo: Samir, St George’s Bristol
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