News / Beer
Local brewer rolls out its popular red ale to Waitrose
A craft beer maker has received a welcome boost to its sales with the rollout of its popular red ale – No Rest For Dancers to Waitrose stores around the country.
Lost and Grounded has announced the expansion of its range at Waitrose with the introduction of No Rest For Dancers (5.6%) which will be sold at some 101 selected stores from this October.
The partnership between Lost and Grounded and Waitrose has already featured the brewers’ flagship ales, Keller Pils, Helles Unfiltered Lager and Wanna Go To The Sun Pale Ale.
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The St Anne’s-based brewers have expressed their delight at expanding their repertoire at Waitrose & Partners.
“No Rest For Dancers” is a fruity, smooth red ale and is a nod to brewers’ love for Belgian-style beers – photo: Lost and Grounded
Bob Clark, head of sales, said: “We’re absolutely thrilled to team up with Waitrose & Partners for the launch of No Rest for Dancers. Our superb Red Ale is a firm favourite in our portfolio and the complex balance of flavours in this beer is a testament to the skill of our brewing team.”
“No Rest for Dancers has been part of our core range since 2016, and to be given a platform to share this delicious beer with a wider audience is really exciting. This beer showcases malt in a very special way, and reminds us that beer has many layers of complexity,” Clark added.
Lost and Grounded has announced the expansion of its range at Waitrose with the introduction of “No Rest For Dancers” – photo: Lost and Grounded
No Rest For Dancers is a fruity, smooth red ale and is a nod to brewers’ love for Belgian-style beers. Brewed with a blend of Belgian malts and choice ingredients to give a deep amber colour which is balanced with the brewers’ gold, chinook and mosaic hops to provide a clean bitterness with pine and citrus notes.
No Rest For Dancers will be available to purchase at 101 Waitrose locations nationwide from October 7.
To learn more about Lost and Grounded, visit www.lostandgrounded.co.uk
Main photo: Lost and Grounded
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