News / Cider

Thatchers’ new cider hoping to attract ‘eco-conscious’ generation

By Milan Perera  Monday Aug 12, 2024

They may have a 120-year-old legacy, but the team at Thatchers Cider are not slow to adopt new and sustainable practices.

Their new drink, Juicy Apple, is made from renewable electricity, including power generated from the 3,500 solar panels at Myrtle Farm, their base in Sandford.

Eleanor Thatcher, a fifth generation cider maker at the family firm, said that “in every way, this is a drink for the next generation”.

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She said: “Juicy Apple’s mouthwatering taste is powered by sunshine, made using the juiciest, sun-drenched apples and 100 per cent renewable electricity.

“That means it is as good for the environment as it tastes.”

The cider maker behind Juicy Apple is Eleanor Thatcher, the fifth generation of the Thatcher family to make cider – photo: Thatchers

According to the bosses at Thatchers, sustainable developments at Myrtle Farm are helping to reduce their impact on the environment.

As well as being made from 100 per cent renewable electricity, this latest innovation sees the CO2 produced in the fermentation process, captured and used as bubbles in the cider.

Main photo: Thatchers

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