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What Benefits Does a Large Online Casino Catalogue Offer?
Today, we have access to online casinos that have thousands of games. To some, this might seem excessive, but it is becoming the norm for online casinos, and that’s not expected to change. Rarely will you now see a platform that has less than 300 games, but why is this so, and what benefits does it have for online casinos to offer so much? Find the answers and more below.
Variety is the Spice of Life—This Applies to Casino Games Too!
Variety and a wide selection of offerings are seen in many types of business—from cafes and retail stores to online sportsbooks and casinos. For the online casino industry, it is incredibly rare for a casino to offer less than 300 games, and the top sites typically have a catalogue of 1,000+ games. In extreme cases, there are sites that have over 8,000 games, believe it or not.
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Online casinos are offering so many games for the following reasons
- To gain a competitive edge
- To attract a wider range of customers
- To have more potential revenue streams
- To test which games work and which ones don’t
Firstly, casinos need to keep boosting their game catalogue to stay competitive. Consider this, if one casino has 100 games and another has 1,000+, which do you think people are likely to choose? Games are one of the main things customers look for, so the more you have, the more customers you should be able to attract.
Offering thousands of games spread across categories like online slots, table games, arcade games, and live dealer games also allows casinos to attract a wider variety of customers. For example, if a player prefers to play live dealer games, they will probably never consider an online casino that only offers video slots.
Ultimately, casino games are a source of revenue for online casinos. Yes, players deposit money, but until that money is used, it remains the player’s. Offering more games means that online casinos have more potential revenue streams and places where customers can spend their money.
Having a huge game catalogue can also be a useful testing feature. A casino might initially offer 5,000 games. They make these games available for a while and see which games prove to be the most popular and most consistently played. After some time, they can then refine their game library and concentrate on the most popular titles, or even bring in more of the same types of games that generate the most revenue.
Quality is Just as Important
The quality over quantity approach is used in many areas of the online world, such as marketing, and it also applies to casino games. Having thousands of games is superb, but online casinos cannot underestimate the importance of game quality. This is why you see the best online casinos offering thousands of games ONLY from reputable developers, such as
- Pragmatic Play
- Evolution
- NetEnt
- Relax Gaming
- Betsoft
- Booming Games
These are industry-renowned developers who have their games independently tested for fairness and the accuracy of their RNG systems. They are also all licensed by relevant gambling licence authorities. Luckily, most of these developers have huge game catalogues, which allows online casinos to offer both quantity and quality.
Usually, you will see an online casino working with a wave of top developers to diversify their game offering, meaning tech jobs such as software development, and AI and machine learning-related roles are fast becoming a large sector. For example, some sites feature games from 10+ software developers and might offer hundreds of games from each one.
Together with reputable software developers, online casinos must also make their huge game libraries easy to search and accessible. This is why you usually see game categories to split the huge libraries. You’ll also see search boxes and filters so that players can easily find the games they want or explore specific types of games. Quantity, quality, and usability are therefore vital for casinos to maintain and promote their large game catalogues.
Online Casino Catalogues Will Continue to Increase
So, huge game libraries complete with thousands of games spread across multiple categories are now the norm, and this won’t change. The only time this is different is when a casino is specialised—such as an online poker room that specialises in multiplayer poker tournaments.
Otherwise, game libraries will remain large to give platforms a competitive advantage, and to appeal to a wider range of potential customers. The more games an online casino has, the more chances they have of a player liking their game selection, registering an account, and spending money!
Main photo by Jonathan Petersson on Unsplash