Fashion / fattylou

Bristol Brand feature on the hit TV programme ‘The Outlaws’

By Advertising Feature  Tuesday Aug 6, 2024

Bristol-based streetwear company FattyLou has been making waves in the fashion world with their recent feature on the hit TV program “The Outlaws,” which has heightened their growing popularity. Founded by a husband-and-wife team, this dynamic duo has managed to inject their unique brand of urban style and youthful energy into the often oversaturated world of apparel design.

Drawing inspiration from the gritty, vibrant street culture of their hometown, Ceri and Helen meticulously design each piece, from t-shirts, hoodies, and cargo trousers to tracksuits, in their studio before sending them to their local print shop, Squared-Roots, to be brought to life.

Their dedication to maintaining an ethical, homegrown supply chain has earned them a loyal following, with their apparel becoming a staple for many of the city’s musicians and artists. Notable names like rapper Gardna and singer-songwriter Eva Lazarus have been spotted sporting the couple’s creatively-minded streetwear, helping to further cement the brand’s reputation as a true reflection of Bristol’s diverse, thriving creative scene.

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FattyLou has carved out a distinctive niche for itself among the crowded British fashion landscape. The brand’s appearance on Stephen Merchant’s “The Outlaws,” a gritty comedy-drama that follows the misadventures of a group of community service offenders, has further elevated its profile, exposing their stylish, edgy creations to an even wider audience.

With their hip-hop-inspired, streetwise sensibilities and a clear passion for their craft, Ceri and Helen have managed to transform their Bristol startup into a burgeoning fashion force to be reckoned with, and their feature on “The Outlaws” is just the latest milestone in their remarkable rise to prominence.

Co-owner with son. Photo: Fattylou

The talented couple has become renowned for their unique, handcrafted candles that are designed to resemble popular sneakers, coining the phrase “AirWax Candles.” Using only natural waxes and a variety of enticing scents, they carefully craft each candle by hand, pouring their passion and creativity into every single piece. But the husband’s talents extend far beyond the world of candle making—he is also the prominent MC Res One, a driving force behind the acclaimed hip-hop group Split Prophets, captivating audiences with his masterful lyrical prowess and dynamic stage presence.

Res One’s record label, Green Brick, has also been showcased throughout the new series of “The Outlaws.” However, despite their impressive artistic accomplishments, the couple places an unwavering emphasis on the importance of family, dedicating themselves wholeheartedly to raising their children and fostering a nurturing, supportive household.

Their latest drop features a tracksuit stating “Prima Mea Semper,” translating to “Family First Always.” Through their multifaceted talents, their devotion to their craft, and their steadfast commitment to their family, this inspiring duo has carved out a unique and admirable place for themselves, serving as a shining example of what can be achieved when passion, creativity, and love converge.

You can shop FattyLou’s designs straight from their website, www.fattylou.co.uk, or visit one of their local independent stockists, “Thatthing” and Clifton’s new art and apparel store, “Curbside BRS.”

Main photo: Fattylou

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