How to Add a Countdown Timer to Your Email

A timer is a powerful marketing instrument that creates pressure and pushes customers to make a quick decision. Whether you want to promote an event or advertise a deal, put a countdown timer in email to increase the probability of sales and make your products and services visible. The creation of countdown timers is quite simple and has a significant impact on the outcomes of the campaigns. Here is how you can embed countdown timer in email.

What Are Countdown Timers Used For?

You can easily embed a countdown timer into your email using an html email template generator. However, before we get deeper into that, you need to be fully aware of what your countdown timer essentially stands for. Here are a few ways you can use countdown timers:

• Events – a countdown for an event that is about to happen will likely attract more people and inspire them to buy tickets
• Fashion – a countdown will create more hype around a new collection being released or a fashion show about to happen
• Shopping – a countdown till the end of a sale will urge customers to make a purchase

Utilize the countdown clock in email not for a single purpose, though, but rather to reveal a certain glimpse into an upcoming event, a mega-sale, a limited-time offer, or just anything else you can think of. Along with this, you may develop a countdown towards unveiling a product launch and generate interest in it.

Incorporating a Countdown Timer in Your Emails

Stripo.email offers a variety of easy-to-use HTML templates to create a professional-looking email in no time. You can use its countdown timer email embed widget to create a countdown that caters to your audience. It’s easily customizable and can be added to your email in just a few clicks using the drag-and-drop function. You can use AI AI-powered support tools to elevate your writing and come up with catchy titles and CTAs. Using such HTML email templates saves you time and keeps your emails looking stylish, clear, and straightforward.

The Importance of a Digital Countdown Clock

Did you ever receive an email with a countdown timer in it? You know what it feels like – you open the email, the countdown starts, and other email elements are presented to you immediately. It feels exciting for many reasons:

1. It increases the click-through rate as people are interested in the offer and are tempted to know more, so they visit the website
2. It helps evoke the FOMO (fear of missing out). This works exceptionally well with limited-time offers and sales
3. It is a great tool to create suspense – people get excited, particularly when you are revealing a new item, product, or your forthcoming program (for instance, new software or a phone model)

In the end, it boils down to creating that sudden need that impels one to take action at once. As a rule, people have a habit of delaying purchases simply because of procrastination or indecision. Therefore, a countdown timer may be the best way to move things along quickly.

Types of Email Countdown Timers

There are a few ways you can add countdown timers to your emails – either by adding an animated GIF image or by generating an HTML script that you can later add to your email. Here are the pros and cons of both timers.

Gif Timers

A GIF countdown timer is the easiest option as it doesn’t require additional work or editing email templates. You simply look for a countdown GIF image on the Internet and add it as an image to your email. While this is an effortless way to imply a sense of urgency, this method might not work for limited-time offers as the countdown isn’t actual and simply works as a visual motivator.

HTML Code Timers

To create an actual countdown clock with a set date, you will need to use some kind of online service and then add the code to your email’s layout. Alternatively, you can use the easily customizable HTML templates offered by Stripo.email. HTML countdown timers look more professional and are more versatile in terms of design and timing options.

Conclusion

As you can see, adding a countdown timer to an email doesn’t require much time or effort. You can try this powerful marketing tool whenever you want to create a sense of urgency or increase sales. It is a persuasive tool that can be applied to many products and services that need promotion. You can either add a simple GIF countdown timer as an image or use a more professional approach and add an HTML countdown timer code. This way, you can customize the timer according to your target audience.