News / saffron records

Black music creators invited to apply to Saffron’s 2025 Emerging Artist Programme

By Andy Leake  Sunday Nov 24, 2024

Representation in music is an evolving and important issue.

Many are working to diversify the industry. Saffron is a non-profit whose mission is to advance gender equality in the music technology sector.

They do this through creating safer spaces for marginalised people to learn, create and grow.

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Saffron’s work focuses on educational courses, online workshops, mentoring, a global members club and an artist development and label platform.

Saffron holds artist retreats where performers receive mentoring and support to progress their music development journeys – photo: Saffron Music

Founded in Bristol in 2015, Saffron has grown from a one-woman operation to an initiative supporting thousands of people worldwide to find music education and community.

On November 15 Saffron opened applications for their Emerging Artists 2025 programme. This is for Black artists who are also women, non-binary, trans or gender non-conforming people.

Alumni from the Emerging Artists programme include GROVE and Marla Kether. The programme equips participants with the tools, opportunities and comprehensive support needed to advance their careers.

Marla Klether is a bassist, DJ and producer who was part of the 2022 Saffron Emerging Artists Programme – photo: Amy Fern Photography

Successful applicants will receive funding to cover the costs of creating and self-releasing music. There will also be 1-to-1 mentoring, peer support and community masterclasses.

The latest Annenberg report shows that less than 4 per cent of professional music producers are women, with even lower stats for Black women and non-binary folks.

Saffron hosts regular showcases, providing their artists with a platform – photo: Amy Fern

Saffron’s Artist Development project is specifically designed to support Black music makers in South West England.

The aim is to lay deeper foundations for better visibility, representation and financial benefit for Black creators, uplifting conversations about race and offering Black artists a chance to have their voices amplified.

Laura Lewis-Paul, Saffron founder and director of Culture, said: “This project is so important to me, not just as a mixed-heritage woman in South West England, but also in the context of the wider music industry. It creates space for us to breathe, be creative and truly be heard.”

Follow Saffron on Instagram for more news and content. Black female, non-binary, trans, or gender non-conforming music creators can apply for Saffron’s Emerging Artist Programme now.

Main photo: Naomi Williams

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