News / Bristol

Bristol is officially the UK’s most vibrant city

By Martin Booth  Friday Mar 4, 2022

Despite the hospitality and leisure sectors being far from back to pre-pandemic levels, Bristol has cause for celebration after topping a national league table for vibrancy.

The regular series of reports, ‘Top Cities: Vibrancy Ranking’, combines sales and other data to assess the performance of the UK’s ten most populous cities over four-week periods.

In the four weeks to February 12, Bristol comes in first place.

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Bristol was officially the most vibrant of the ten cities in that time, with eating-out and drinking-out sales “in modest growth” from pre-Covid-19 levels and check-in numbers improving.

The reports are compiled by on-premise consultancy business CGA and Wireless Social, a connectivity solutions provider for hospitality and leisure businesses.

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CGA’s client director Chris Jeffrey said: “After two very difficult years for Britain’s city centres, our report is proof of their growing vibrancy as Covid restrictions ease.

“Positive trends in Bristol, Manchester and elsewhere raise hopes that sales and footfall may soon return to pre-pandemic norms.

“However, while many consumers are making up for lost time in pubs, bars and restaurants, others remain cautious about spending as inflation mounts, and trading in London remains particularly challenging.

Recovery is going to be fragile, and achieving real-terms growth will be tough amid high inflation. But it is already clear that hospitality will be pivotal to the economic revival of Britain’s cities in 2022.”

Trade has been up at Left Handed Giant in Finzels Reach thanks to it being part of the Bristol Light Festival trail – photo: Rob Browne

These are the vibrancy rankings for the four weeks to February 12 (numbers in brackets indicate position for the previous four weeks to January 15).

1. Bristol (3)
2. Manchester (9)
3. Glasgow (2)
4. Sheffield (8)
5. Liverpool (6)
6. Leicester (5)
7. Birmingham (4)
8. Edinburgh (7)
9. Leeds (1)
10. London (10)

Main photo: Martin Booth

Read more: Bristol named as one of best UK cities to relocate to in 2022

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