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Plans for another ‘giant’ digital billboard by M32
Campaigners have condemned plans for a third “giant” billboard to be erected overlooking the M32.
In 2021, local residents voiced concerns over two existing digital advertising boards in Easton, one off Gas Alley and the other on Redding Road.
Since then, 2,300 people have signed a petition to remove the screens – branded a “daily nightmare” for those who live near them.
is needed now More than ever
Adblock Bristol and Ad Free Cities said that the billboards in Easton impact mental health, distract drivers and undermine local businesses.
Now proposals for a third billboard in the area have been submitted by a London-based real estate agency.
The proposed screen is next to Fox Park in St Werburgh’s- image: Adblock Bristol
Ardent Land have applied to erect a screen in St Werburgh’s, near Bloc Climbing Wall and directly opposite Fox Park. It would be six metres wide by three metres high.
Easton resident Imogen Fell is among those who have rejected the plans.
Fell said: “We are living in a time of climate crisis and another billboard encouraging people to consume more is harmful to the efforts of Bristol Council and the local communities working to reduce their consumption and the harmful impacts it has.
“In addition, nighttime luminescence such as the kind exhibited by these huge screens would be harmful to the local wildlife which is already disadvantaged by the urban nature of this area.”
Over 2300 people signed a petition to remove the existing M32 billboards, but now there’s an application to put up another one?
Please object and share today ?https://t.co/2J7irHL3Zy— Adblock Bristol (@AdblockBristol) May 22, 2022
About the two Easton billboards currently in place, mayor Marvin Rees said in December: “I appreciate people have got the time to do that and we recognise there’s a challenge with advertising.”
Rees, who lives nearby in Greenbank, added: “I really haven’t had much time agonising over the billboards on the M32.”
Speaking about the new billboard, Adblock Bristol wrote: “As well as being bright, distracting and harming local people and wildlife, this screen would use the same electricity as more than 11 average UK homes per year.”
The organisation said in the last two years plans for two screens proposed for the M32 have been stopped by community action.
Main photo: Betty Woolerton
Read more: Campaigners demand ‘intrusive’ digital billboards overlooking the M32 are removed
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