News / Babbasa
Target to help young people in Bristol secure £30,000 salaries by 2030
A new vision has been unveiled for Bristol with an aim to “create real change and move people away from the poverty line”.
Announced by social enterprise Babbasa in conjunction with the mayor’s City Office, the ambition is to reach a target of supporting at least one person from each inner-city household to secure a median salary (£30,353) by 2030.
Those leading the work say they hope to catalyse systemic change and inspire both citizens and businesses to get involved in pursuit of a fairer future for young people.
is needed now More than ever
Currently, Bristol is ranked the seventh worst out of 348 districts in England and Wales for inequalities experienced by ethnic minorities, as highlighted in the 2017 Runnymede Trust report.
More than 60 per cent of ethnic minorities in Bristol live in the inner city areas of economic disadvantage, which have only been exacerbated by the adverse impact of the pandemic on class inequality and racial tensions.
Babbasa says these challenges are likely to impact the life chances of young people from low income and ethnic minority inner-city communities for more than a generation.
“This vision aims to create real change across the city, taking individuals and families away from the poverty line,” says Babbasa founder and CEO Poku Osei.
“Our City 2030 provides Bristol with a unique convening platform for businesses, community partners, education providers, funders, policymakers and young people to directly work together; to increase representation within the workplace and reduce prejudice and inequality in the city we all love.”
Poku Osei says the vision aims to create real change across the city, taking individuals and families away from the poverty line – photo by Bhagesh Sachania
Our City 2030 vision was launched at an online event that brought together stakeholders from across Bristol to discuss initial ideas and share insight on how to get more young people into employment and training, as well as making opportunities fairer and more inclusive both now and in the future.
The event was opened by mayor Marvin Rees, who said: “This great collaborative work has Babbasa at the forefront.
“By using the One City Approach, we know we can make a positive difference to all of Bristol’s communities. We have the One City Plan in place, and by working with city partners together we can deliver it. These ambitious goals include addressing inequalities and helping all young people in Bristol to reach their full potential by 2030.”
Through the One City Plan, Bristol has committed to delivering the Sustainable Development Goals. Project leaders say Our City 2030 will help to reinforce that commitment and create added momentum to the ambitions already set out for Bristol.
Main photo by Qezia Gill and Bhagesh Sachania
Read more: Babbasa launches campaign to support Bristol’s marginalised young people
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