‘Broadmead could become Bristol’s very own Soho’

Broadmead. The word conjures a mix of emotions for Bristolians: a nostalgic convenience for some, a retail wasteland for others.

Broadmead is a central hub that has been struggling to find its identity for years, falling victim to the challenges of modern retail.

But could it now be time for a radical transformation? Could Broadmead become Bristol’s very own Soho?

People from around the world flock to Soho in London for entertainment, dining and shopping experiences.

And above the retail units and restaurants, there are flats and a cluster of new creative, media and digital businesses, as well as more established institutions and organisations.

Newburgh Street in Soho contains restaurants, pubs, shops and flats above them – photo: Martin Booth

On the surface, the comparison between Broadmead and Soho might seem like a stretch. But upon closer inspection, there are many parallels to be drawn.

Both areas are centrally located and within walking distance of major transport hubs.

Both have a rich history and nowadays common ground for different demographics.

Both face the challenge of balancing commercial interests with the needs of different local communities.

Callowhill Court between Broadmead and The Horsefair is used as a service area and place to park – photo: Martin Booth

So what would it take to turn Broadmead into Bristol’s Soho?

First and foremost, it would require a shift in mindset.

We need to move away from the idea of Broadmead as simply a shopping destination and start thinking of it as a place to live, work and play.

This means creating a mixed-use environment that includes residential, commercial, cultural and community spaces.

Secondly, we need to prioritise independent businesses.

Soho is renowned for its eclectic mix of shops, restaurants, and bars. By supporting local entrepreneurs and offering incentives for independent businesses to set up shop in Broadmead – similar to Wapping Wharf – we can create a unique and authentic atmosphere that will attract visitors from far and wide.

Thirdly, culture is key.

Soho is a hub for the arts, with theatres, music venues and art galleries. Broadmead could follow suit by investing in cultural infrastructure and supporting local artists.

This would not only enrich the area but also contribute to Bristol’s reputation as a creative city.

……………………………………..

Read more: New independent cinema could open in Broadmead

……………………………………..

Transforming Broadmead into a thriving cultural quarter won’t be without its challenges.

While the addition of trendy cafes and cocktail bars can be exciting additions, it is crucial to avoid becoming solely focused on high priced offerings.

A healthy mix of familiar chains alongside independent businesses would ensure the area remains welcoming to everyone.

Debates over the height of new buildings and developments are ongoing.

I believe they should not be too high as being suggested as part of Soho’s charm is from its low to mid-rise architecture.

Issues such as crime, homelessness and anti-social behaviour will need to be addressed head-on, but with a concerted effort from the council, businesses and local charities, as well as more resources and support from central and regional governments, it is possible to create a safe and welcoming environment.

Much of Broadmead was pedestrianised in the 1980s – photo: Martin Booth

You may argue that Broadmead is too far gone to be saved. But I believe that with the right vision and investment, it can be transformed into a vibrant and exciting part of Bristol.

It’s important to remember that a Soho-style transformation will not happen overnight. It will take time, patience and a willingness to experiment.

But if we can create a space that is both commercially successful and culturally rich, the rewards will be immense.

Broadmead has the potential to be more than just an aging shopping destination.

It could be a place where people come together to celebrate Bristol’s diversity, creativity, and entrepreneurial spirit. It could be a place we all feel proud and excited about again.

It could be Bristol’s very own Soho.

This is an opinion piece by Marcus Smith, recently a creative practitioner on StoryTrails, the UK’s largest immersive experience. Marcus is also a producer and presenter at BCfm Radio and an emerging independent filmmaker.

Main photo: Martin Booth

Read next:

• Major city centre improvement plans include pedestrianising Horsefair
• Plans to expand and enhance Castle Park
• Plans submitted for ‘once in a generation’ revival of Galleries site