Formula 1 Global and Regional Sponsors: Who Spends The Most Money

No sport can do without sponsors, and Formula 1 is no exception.
Both sides win here. So, who is putting a lot of money into this? Read on, and you
can learn.

Sponsorship today is an additional channel for companies to communicate with
people. Virtually every person is passionate about sports. So, it's a good direction for
empowerment. Even major casino brands these days are trying to invest money and
make agreements with Formula 1 teams and the brand itself.
It is a sport that is spectacular, exciting, and broadcast in every corner of the planet.
But what is their interest, and who is willing to spend huge funds on such activities?
Well, let's continue.

Why Do Companies Sponsor Formula 1?

F1-RadioPlus

Sponsorship is understood simply as advertising. It is also an additional opportunity
to look for new partners and connections. Firms in the field are not always willing to
lay out the money right away, but they also see a prospect in this kind of direction.
The great opportunity is not always effective in the domestic market. But the chance
to come to Formula 1 is important for those companies that want to break into the
global level. A championship like this gives brands the opportunity for almost direct
contact with an audience of 1.9 billion people. These are huge numbers. Therefore,
business leaders in their categories are doing everything to win the competition and
show off as a sponsor of the race cars.

188BET

Such an event was a premier for the world of racing. Formula 1 has entered into a
contract with a company from the gambling industry for the first time. Collaboration
implies increased cooperation between companies, as well as an opportunity for
people to follow events, results, and statistics in real-time on the 188Bet platform.
This partnership is directed at the Asian market, where there is a huge number of
willing fans of both Formula 1 and online gambling. Even the best UK casino brands
analysed by Wagering Advisors are trying to break into this market.
At the same time, each of the parties is investing enormous amounts of money in
improving the market position and taking both brands in this region to the next level.

Santander

It is a well-known Spanish bank and one of the top financial institutions not only in
the country but also in the world. At one time, they actively participated in Formula 1.
Their investments reached the $500 million mark. The company actively invested
money not only in teams and advertising but even paid the salaries of famous racing
drivers, for example, Kimi Raikkonen.
Thanks to such actions, people began to talk about the bank differently. More folks
started to trust them and open personal accounts. On the whole, the venture into
Formula 1 was not a success. But if we talk about the strategy of recognition in the
world, it worked.

Red Bull

This brand is a world-famous manufacturer of energy drinks. They, in general, do not
need to raise their popularity, as, for example, online casinos. At the same time,
back in the 90s, the company decided to also be associated with racing
competitions. At first, they started as sponsors of one of the teams.
Later, they created their team. This raised the fame of the company to a new level.
Red Bull has never spared money on cars, athletes, and their participation in
competitions. The company allocates more than $100 million a year from its budget.
And that's not the limit.

Rolex

The leader of the watch market was the last to enter Formula 1. For many years, the
company focused on local American races. But the global strengthening of its main
competitor, Omega, forced Rolex management to turn its attention to the event.
For $40 million a year, the brand has ensured its presence at all stages of Formula 1
for the next 10 years. The company got the best advertising platforms, regular
display in the official credits, and separate plans for large Rolex logos in international
TV broadcasts. You can only dream of such coverage with a traditional advertising
campaign.

Conclusion

To summarize, it should be noted that everyone wants to receive rewards. It is a
well-deserved result of the time spent in preparation. If we're talking about Formula
1, everyone wants to stand next to the winner. But it's not possible. There is a
chance to showcase your brand on the clothes or the background where the driver is
standing. That's already great publicity, and also the credit of trust from both the
competition organizers and the Formula 1 team. Companies like Vodafone, Rolex,
and others lay out huge amounts of money to get there.